In 2010 I founded Me In My Place, a little side project all about real women in their own homes. MIMP set out to redefine standards and stereotypes of beauty and sex appeal in mainstream media. These evocative photos were empowering through a male gaze, and gained a cult following.
MIMP enjoyed a 2 years collaboration with Esquire Magazine, and later for an additional two years with Playboy Magazine. Each collaboration consisted of a dedicated monthly page in the magazine along with accompanying videos and galleries online. Subjects included Chrissy Teigen, Lake Bell, Margot Robbie, JessicaHart, Elisabeth Moss, Jessica Clark, and Claire Coffee to name a few.
The project has been a great success and has sparked another web-based platform to enable other like minded photographers to monetize their work with subscription based apps.